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Home / Case studies / Suite and ticket marketplace

Entertainment and events · marketplace · Service 03 · Digital Platforms

Suite and ticket marketplace case study

Pick a suite on the venue map, with the event details always in view.

Specialties: UX · UI · Web development · Responsive product · Events platform

Marketplace home page on a laptop and a phone

Project scope

audiences served: buyers and suite owners who rent: 2
main flows redesigned: 3
process phases completed: 4

Project facts. Result figures are published only with a source and a date.

The goal

Where we started

Design an intuitive, trustworthy platform to rent premium suites and seats and buy tickets safely, with a booking flow that balances trust, speed and clarity for buyers and owners.

The challenge

One product for two audiences: people looking for tickets and premium suites, and owners who want to rent theirs out securely.

Slow event search
Unclear seat and suite selection
Low trust during purchase
Event details lost during booking

The approach

How we did it

Requirements analysis
Research and insight extraction
Interface (UI) exploration and design
Development and quality assurance (QA)

The solution

Compare the flow: before and after

A web redesign in four parts: event search, seat selection on the venue map, checkout and the experience for owners who rent.

Before

Slow event searchfriction
Unclear seat and suite selectionfriction
Low trust during purchasefriction
Event details lost during bookingfriction

After

Integrated search with filters
Selection on the graphic map of the venue
Persistent event summary throughout the purchase
Payment with a visible guarantee section
Dedicated experience for owners who rent

Schematic reconstruction of the flow described in the case study. It is not a screenshot of the client's system. Drag, tap or use the keyboard arrow keys to compare.

Gallery