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Home / Case studies / Electronics retailer

Retail and e-commerce · Service 03 · Digital Platforms

Electronics retailer case study

Full-screen checkout, product pages with key data and well-organized categories.

Specialties: UX · UI · Web development

Smartwatch catalog in the app on a phone

Project scope

needs from the brief addressed: 5
areas redesigned: discovery, product, purchase and promotions: 4
stages, from requirements analysis to QA: 4

Project facts. Result figures are published only with a source and a date.

The goal

Where we started

Design and build an intuitive, well-structured mobile app to sell tech products that improved usability and navigation, supported seasonal campaigns and increased conversions.

The challenge

A large catalog that, on mobile, had to gain clarity, speed and commercial performance.

Large catalog with unclear product discovery
Poorly organized categories
Product information hard to reach
Checkout to be simplified
Promotions with low visibility

The approach

How we did it

Requirements analysis
Architecture, sitemap and task flows
UI discovery and visual design
Development and quality assurance (QA)

The solution

Compare the flow: before and after

Mobile shopping redesigned end to end: requirements analysis, architecture and flows, UI design, development and QA.

Before

Large catalog with unclear product discoveryfriction
Poorly organized categoriesfriction
Product information hard to reachfriction
Checkout to be simplifiedfriction
Promotions with low visibilityfriction

After

Navigation with organized architecture and strategic menus
Product pages with key data and quick access to specifications
Full-screen modal checkout, with financing and several shipping options
Section for discounts and seasonal offers
Warranties in plain sight when choosing the product

Schematic reconstruction of the flow described in the case study. It is not a screenshot of the client's system. Drag, tap or use the keyboard arrow keys to compare.

Gallery