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Financial services · web platform · Service 03 · Digital Platforms

Real estate financing case study

Content that Marketing publishes in minutes, without waiting one or two weeks for a third party.

Specialties: UX · UI · Web development · Headless development
Technology: React · Strapi

Project scope

areas addressed: user navigation and site operation
2
stages, from UX discovery to development
4
content managed separately from the interface
Headless

Project facts. Result figures are published only with a source and a date.

The goal

Where we started

Redesign the web experience of a real estate financing company, an alternative to bank mortgages, and build a faster, more flexible platform that is easier for its Marketing team to run.

The challenge

A WordPress site with friction in navigation that depended on a third party even to update content.

  • Content changes that took one to two weeks
  • A third party stepped in for every site update
  • Parts of the experience that caused friction while browsing
  • Load speed and mobile performance to improve
The approach

How we did it

  1. UX discovery
  2. Usability testing
  3. UX/UI experience redesign
  4. Headless development with React and Strapi
The solution

Compare the flow: before and after

UX discovery and usability testing, a redesigned experience and a new platform in React and Strapi that Marketing runs on its own.

Before
  1. Content changes that took one to two weeksfriction
  2. A third party stepped in for every site updatefriction
  3. Parts of the experience that caused friction while browsingfriction
  4. Load speed and mobile performance to improvefriction
After
  1. Content updates in minutes, from the Strapi console
  2. Content, forms and blog in Marketing’s hands
  3. Experience redesigned from tests with users
  4. React interface built from reusable components
  5. Financing simulator in plain sight from the home page
Schematic reconstruction of the flow described in the case study. It is not a screenshot of the client's system. Drag, tap or use the keyboard arrow keys to compare.
Impact

What changed

  • Marketing updates content, forms and the blog without depending on third parties
  • Changes that took one to two weeks now take minutes
  • A faster platform with better mobile performance

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