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UX/UI design and product strategy for enterprises
We study how your users actually behave, test the prototype with real users and deliver a code-ready Design System, using the IMPATH™ methodology.
What we solve
- 01
Design is driven by opinion and users always drop off at the same step.
We study real behavior and map friction in the journey before designing.
- 02
The prototype is approved in a meeting and fails with the first user.
We test it with real users before it goes to development.
- 03
Every new screen looks different and development rebuilds it by hand.
A Design System with tokens that engineering uses directly in code.
Move a control. Watch the system mutate.
This site is built on parametric design tokens: tone, density, chamfer, rhythm and type width. It is the same logic we use to deliver a Design System: a token change propagates across the entire interface.
The brand color across the whole site.
The size of the background grid and of the pixel field.
How round the cards, panels and fields are.
The speed of the pixel field, the sample bars and the transitions when you hover.
How light or firm the stroke of the headlines is.
Hover over the buttons: their transition also uses the rhythm.
:root {
--h: 248;
--densidad: 0.5;
--redondez: 0.5;
--ritmo: 0.6;
--ancho-tipo: 0.33;
}Seed of this code version: 87d3fb7e. Every time the code evolves, the seed changes and the system looks slightly different, just as we promise our clients: a product that does not stand still.
What you receive
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User journey friction map
Where and why users get stuck, step by step.
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Validated interactive prototype
Tested with real users before any code is written.
-
Design System with tokens ready to be consumed in code
Documented components and tokens that engineering uses as is.
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Backlog of improvements prioritized by impact
What to improve first, ranked by impact.
Technical focus: User research and behavioral psychology · Information architecture and key flows · Interfaces designed and measured by conversion · Interactive prototyping validated with real users · Design Systems and IMPATH™ methodology
What it looks like in a real project
What is a Design System?
A Design System is the set of components, rules and design tokens shared by design and engineering: a button is defined once and used the same way across the whole product. It cuts rework and keeps the interface consistent as the product grows.
More on UX/UI & Product Strategy
How it is used in each way of working
Questions about UX/UI & Product Strategy
What is the difference between UX/UI and Product Strategy?
UX/UI defines how the product looks and feels; Product Strategy defines which product to build, for whom and in what order. We work on them together so that the design answers to a measurable business goal.
Do you validate the design with real users?
Yes. In the Digital Platforms service, the prototype is validated with real users before moving to development.
Do you deliver a Design System?
Yes. We deliver documented components and tokens that the engineering team consumes directly.
Do you also build the code?
Yes. Software Engineering builds what is designed, or we hand over the documented Design System and prototype for your team to build.
Can you redesign a platform that is already in production?
Yes. We first map where users get stuck and redesign what has the most impact, in stages and without stopping operations.
Shall we start with UX/UI & Product Strategy?
A person on our team will reply.